The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

US beverage company Hoplark has announced the launch of its new non-alcoholic craft brew with zero calories, called Hoplark 0.0 Citra. The new product is claimed to be the beer industry's first non-alcoholic craft brew with zero calories, sugar, carbs, gluten and added flavours. Hoplark 0.0 is available for purchase at Natural Grocers, Sprouts and King Soopers. Hoplark's CEO and co-founder, Dean Eberhardt, said: "Whether you're wanting to avoid the next day's side effects or are focusing on your health, Hoplark 0.0 is for everyone...I'm proud to give consumers another choice with Hoplark 0.0 which offers the flavorful hoppy taste of a craft beer, but without the alcohol, calories or sugar."