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Iceland Foods introduces 24 new "fakeaway" meals

Iceland Foods has introduced 24 new and exclusive products in-store and online, inspired by “fakeaways”. Fakeaways are typically takeaway and restaurant meals recreated or enjoyed at home. The latest range includes products from Ed’s Easy Diner, TGI Fridays and Piccolino food chains. Piccolino Chicken Parmigiana, RRP of £4.25 for 400g, and Piccolino Chicken and Spicy Pepperoni, RRP of £4.25 for 300g are available now in Iceland and The Food Warehouse. Featuring in the Ed’s Easy Diner range:

  1. Ed’s Easy Diner Big Kebab, £2.00, 195g.

  2. Ed’s Easy Diner The Big One, £2.50, 266g.

  3. Ed’s Easy Diner Double Cheeseburger, £2.50, 200g. Meanwhile, available in Iceland stores from 11 July, the TGI Fridays range includes:

  4. TGI Fridays Classic BBQ Sauce, £2.00, 260ml.

  5. TGI Fridays Smokey Tomato Ketchup, £2.00, 260ml.

  6. TGI Fridays Spicy BBQ Sauce, £2.00, 260ml. Andrew Staniland, group buying director at Iceland Foods & The Food Warehouse, said: “As the home of exclusive brands, we couldn’t be prouder to introduce 24 new and exclusive products this summer for shoppers to enjoy. With incredible household name brands all under one roof, and with amazing offers in-store and online, it’s never been easier for shoppers to find new favourites as well as stock up on family staples."


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