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Icelandic Water Holdings is currently rolling out its premium bottled water brand Icelandic Glacial across the US in strategic phases with Anheuser-Busch, and aims to complete nationwide distribution of the product by the third quarter of 2008.

Currently, the European bottled water company has established distribution with Anheuser-Busch in the north-east and south-west of the country, with key state rollouts completed in California, Nevada, Arizona and Hawaii.

“The plan is to move across the country," said a company spokesperson. "New York, New Jersey and Florida have also featured in the early part of the distribution campaign. With many more states coming on stream in the early part of 2008 through both on- and off-trade accounts, Icelandic Glacial has enjoyed a very positive reception to its distribution strategy.”

Among those retailers now stocking the product are: Target, Safeway, Vons, Dominicks, Whole Foods Market, Wildoats, Pavillions, 7-11, Duane Reade, AMPM, British Petroleum, Albertsons, and airports in Los Angeles and New York.