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FoodBev Media
3 December 2008
IDF celebrates innovation at global summit
The International Dairy Federation announced the winners of the 2008 IDF Marketing Awards at a Gala Dinner during the IDF World Dairy Summit in Mexico.
The awards cover four categories: Nutri-Marketing, Innovation, Communication and Environment. And the winners were …
India’s Mother Dairy won the Nutri-marketing category with its Nutri-fit campaign, while Dairy Farmers of Australia took the Innovation category with its Thick and Creamy Yogurt campaign. Arla Foods’ Lactofree campaign in the UK won the Marketing Communication section.
“This is a fantastic opportunity for us to celebrate innovative work and talented people from within the dairy industry,” said IDF Director General, Christian Robert. “Everyone involved in these awards has been most pleased with the level of the entries, making the judging very difficult. We're looking forward to seeing this high standard continue next year with the same enthusiasm towards innovation and creative performance in dairying.”