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The International Dairy Federation (IDF) will celebrate achievements in marketing with the 2008 IDF Marketing Awards.

This year, a new category will cover environment to demonstrate the industry’s responsible approach towards environmental issues.

The Awards will cover four categories: Innovation; Nutri-marketing; Marketing Communications; Environment.

Dairy companies from all IDF member countries are offered the opportunity to benchmark their branded marketing activities against those of dairy companies from other countries. “These marketing awards provide an opportunity to exchange best practice information about business development and revenue generation.

“Competitiveness, the generation of revenues, and a positive consumer message are the objectives of every dairy company and I believe the IDF can make an important contribution in these areas through these awards,” said IDF President Jim Begg.

“These Marketing Awards are an important part of our IDF World Dairy Summit each year. I encourage dairy processors to celebrate successful marketing activities by submitting entries.”

A panel of independent judges will judge the entries, short list three campaigns in each category and choose one as the winner. The winner of each category will be announced at the IDF World Dairy Summit in Mexico City, Mexico on 11-14 November.

Information about the World Dairy Summit and the Marketing Awards are available from the IDF website.