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IFF has announced the opening of its new 'Nourish' innovation lab at the company's Union Beach, New Jersey, research and development centre. Located in the greater New York City area, the newly opened lab will integrate IFF's research and development projects with trending commercial applications, with a focus on wellness, sustainability and circular economy within food and beverage innovations. The 160,000-square-foot facility will house the lab, with flavourists and food designers leveraging tools, technologies and ingredient expertise to offer customers full product design. Nicolas Mirzayantz, president of Nourish at IFF, commented: "This new facility is a testament to how we pioneer innovation and drive speed to market and accessibility to our customers. We will nurture an innovation project from concept to kitchen table, under one roof." He contained: "Using our scientific knowhow, application excellence and full portfolio of ingredients, we’ll improve the taste and nutrition profiles of next-generation food and beverages. With our new culinary kitchen, we’re enabling technology focused on the consumer-eating experience, taking food development out of the traditional lab setting and into the kitchen."