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Private equity firm Impact Capital has acquired a majority stake in US-based snack bar brand Junkless Foods. The new owners will work closely with the founders of Junkless to promote its chewy granola bars in the health-conscious snack market. Founded by Ernie Pang and Larry Beyer, Junkless snack bars are made with clean and simple ingredients and do not contain anything artificial. According to the company, Junkless is a healthier alternative amidst the market's sugar-loaded, over-processed snack bars. Pang said: “We have poured our heart and soul into getting Junkless to where it is today, but we knew we needed something more to take us to the next level”. Mike Repole, owner of Impact Capital, commented: “We saw a huge opportunity for Junkless to become a major brand. Everyone is looking for better-for-you versions of their favourite snacks – and that’s exactly what Junkless provides. The passion of Ernie, Larry and the entire Junkless team combined with our experience growing small brands into scalable mainstream brands, is a perfect match.” Financial terms of the transaction were not disclosed.