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FoodBev Media

6 April 2023

Jack Link's and Frito-Lay team up on spicy beef jerky and meat sticks

Jack Link's and Frito-Lay team up on spicy beef jerky and meat sticks

Jack Link's has teamed up with Frito-Lay to combine its meat snacks products with Frito-Lay's "fan-favourite" flavours. The partnership offers snackers the new Jack Link's Doritos Spicy Sweet Chili-flavoured and Flamin' Hot-flavoured Original beef jerky and meat sticks. Leslie Vesper, vice president of marketing at Frito-Lay, said: "We know our snack fans are loyal to the iconic flavours we've created across our Frito-Lay brands, so this is the perfect opportunity to bring bold flavours in a new form". Stephanie Leibke, vice president of marketing for the Jack Link's brand, added: "Jack Link's has always been about pushing boundaries and bringing bold experiences to our fans through our high-quality meat snacks. Through this legendary collaboration with Frito-Lay, we can take consumers on the next epic snacking adventure we know they are hungry for." The beef jerky and meat sticks are available online and at retailers nationwide.

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