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Fox’s Burton’s Companies is launching a new line of its Jammie Dodgers brand in apple and blackcurrant flavour. Jammie Dodgers Apple & Blackcurrant delivers moments of nostalgia while complementing the original Raspberry Jam filled biscuit. Each serving – one biscuit – contains 78 calories and has no artificial colours, flavours, sweeteners, GM ingredients or hydrogenated fats. The biscuits are suitable for vegans and vegetarians. “Biscuits remain one of the few categories where shoppers are willing to spend money on treats. Shoppers often turn to the brands they know and love, purchasing trusted, well-known brands in the Fox’s Burton’s Companies portfolio for premium ‘me-time’ treating moments,” said Colin Taylor, trade marketing director at FBC UK. Jammie Dodgers Apple & Blackcurrant will be available in Tesco stores in the UK first with a wider distribution to follow and will carry an MRSP of £0.75p for a 140g pack.