The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Jelly Belly has announced the launch of three new ranges of Jellybean products, including the 7th edition of BeanBoozled, a Harry Potter range and a Boba tea range. BeanBoozled is a bean-based game where players take chances on the flavour of the beans they eat. The corresponding bean pairs look identical, adding an element of surprise, as consumers may end up with an unpleasant taste. The upcoming 7th edition introduces new flavours such as wet dog/top banana, burnt rubber/liquorice, liver and onions/cappuccino, old bandage/pomegranate, stink bug/toasted marshmallow, stinky socks/Tutti-Frutti, booger/juicy pear, dead fish/strawberry banana smoothie, toothpaste/berry blue and barf/peach. These flavours will become part of the existing product line-up, set to be available starting in May. The company is also expanding its Harry Potter range, designed to be seasonal treats. The new product line-up includes the Marauder’s Map Advent Calendar, featuring flavours such as blueberry, banana, candyfloss, cherry, cinnamon, green apple, lemon, marshmallow, Tutti-Frutti and watermelon. Additionally, there are the Mini Butterbeer Glass Mug, a small glass mug filled with Butterbeer-flavoured beans and the Honeydukes tin, a collectible tin with multiple bean flavours. These products are aimed to fit the festive season and are due to be released in August. The new Harry Potter range also includes the Pumpkin Juice bottle, a glass bottle filled with pumpkin pie-flavoured beans, set to be released for Halloween/autumn at the end of June. Jelly Belly is also launching a Boba milk tea range with a gift box, two sizes of treat bags and a glass cup keychain. The flavours include mango milk tea, taro milk tea, matcha milk tea, strawberry milk tea and Thai milk tea. The Boba milk tea range is available now.