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Actor and singer Jessica Simpson has been chosen to represent Stampede Light Plus, a light beer from Stampede Brewing Co.

Started by a fitness expert and former Anheuser-Busch marketing employee, Lawrence Schwartz, and formulated by the late Dr Joseph Owades (the creator of the first ever light beer in 1967 – now Miller Lite), Stampede Light has drinkability and marketing appeal that speaks to health-conscious consumers.

"We believe that people who choose to look after themselves, those who do the things to make their lives better, should have the opportunity to do this in all aspects of their lives," said Schwartz. "Why not the beer they drink? Stampede Light appeals to those consumers – people like us, people like Jessica, and people who want to live a healthier lifestyle."

Stampede Light Plus is a full-bodied German-style light lager beer, made with malt and hops. In addition, the beer has been infused with B vitamins, folic acid and folate. The beverage is distributed nationally in the US through the Miller, Coors, and Anheuser-Busch network of wholesalers.