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Jones Soda Co has appointed David Knight as the company's president and chief executive officer, effective 23 June 2023. Knight will succeed Mark Murray who will remain on the board as a director after he retires from his role as chief executive at the end of the month.

Knight is the current CEO and co-founder of SX Latin Liquors and "chief beverage officer" for CFH, where he built a beverage division that included CBD beverages. In addition, he has previously served as VP of marketing for Gatorade International and VP of marketing Asia Pacific for Quaker Oats.

Paul Norman, Jones Soda's board chairman, said: "David brings to us over 37 years of global marketing, sales and corporate communications experience with some of the world's premier food and beverage companies. The board feels that his successful track record of growing and managing dynamic and youthful brands makes David the perfect person to lead Jones as the company works to continue to build on the significant progress Mark Murray has made as our CEO over the past few years."

He continued: " has been an integral part of Jones' significant revenue growth over the last few years and the successful execution of the company's three-year strategic turnaround plan. Mark also was instrumental in the company's successful entry into the cannabis market with the launch of the company's Mary Jones brand of cannabis products."

"We feel that his dedication and leadership have well positioned Jones for continued growth moving forward and look forward to his continued contribution to the company as a member of the board."