The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Ferrero Group-owned brand Keebler has partnered with Japanese video game company, Nintendo, to launch a new limited-edition flavour cookie. Mario Kart Fudge Stripes Rocky Road cookies feature Keebler's traditional Fudge Stripes with chocolate and almond-flavoured shortbread, topped with a marshmallow-flavoured fudge drizzle. "For decades, both Keebler and Nintendo have been at the centre of countless family memories. And, through the Mario Kart Fudge Stripes Rocky Road cookies, we are hoping to 'power up' the Elfin magic that happens when families come together," said Alicia Mosley, VP of marketing at Keebler. Mario Kart Fudge Stripes cookies are currently available at Walmart stores, with plans to roll out nationwide from mid-September for an SRP of $3.19 - $4.57 per 9.7oz pack.