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Kellogg has expanded its Pop-Tarts line with the launch of a new flavour: Frosted Chocolatey Chip Pancake. The variant features real chocolate chips in the filling, as well as a buttery toaster pastry topped with maple-flavoured icing and sprinkled with chocolate chip flakes. Heidi Ray, senior director of marketing at Pop-Tarts, said: "Now fans can enjoy the tantalising taste of buttery, chocolatey pancakes anytime, opening a whole new world of breakfast and snacking experiences". Pop-Tarts' Frosted Chocolatey Chip Pancake will be available at Walmart stores from this month, as well as retailers nationwide from December.