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Kellogg’s new Instabowls only require cold water and a quick stir to get real milk instantly, available in four classic varieties. Each portable bowl is pre-portioned and mess-free, providing a convenient way to consume breakfast, even on the go. "There has been a huge trend toward portability for food, especially as busy schedules and life's everyday curve balls prevent traditional sit-down meals," said Chris Stolsky, marketing director at Kellogg Company. "We created Kellogg's Instabowls as an easy solution for the 'anytime cereal break' so you can now bring your favourite Kellogg's cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up." The new line-up offers a practical way to enjoy Kellogg's Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch - no milk required.