Kellogg’s launches limited-edition Easter-themed Rice Krispies Squares flavour

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Kellogg’s has announced the launch of a new limited edition Rice Krispies Squares on the run up to Easter – a Crushed Mini Eggs & Chocolate variety.

Available exclusively in Tesco stores, the Easter inspired flavour will be available as a pack of four with a recommended retail price of £2.25, from January.

The new edition of Kellogg’s Rice Krispies Squares combines the classic crunch of Rice Krispies cereal with a chocolately syrup, topped with crushed mini eggs and a chocolately drizzle.

“Squares fans love discovering new flavours, and this spring we’re thrilled to introduce our very first Easter-inspired Rice Krispies Squares.” Holly Wright, senior brand activation manager, said. “Featuring the perfect blend of rich chocolate and crunchy crushed mini eggs, this limited edition treat is set to create excitement in store and deliver a burst of joy.”

The Rice Krispies Squares brand has grown every year, with value sales up.

The new flavour launches nationwide from January.