top of page
The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Kellogg-owned Rxbar has expanded its portfolio with the introduction of a limited-edition chocolate cinnamon brownie-flavoured bar in the US. The new flavour features 12g of protein, no added sugar and "simple ingredients," which includes: dates, egg whites, almonds and cashews. "Rxbar consumers seek variety, so we're constantly innovating to deliver delicious new flavours made with only simple ingredients," said Eileen Flaherty, senior brand manager at Rxbar. "Adding chocolate cinnamon brownie to our portfolio of no B.S. bars allows us to surprise and delight our fans while offering them something new to enjoy for a limited time." The chocolate cinnamon brownie flavour is available now through December at select retailers nationwide.
bottom of page