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KitKat has introduced the brand’s latest flavour innovation in KitKat Churro, available in the US from June. The new flavour pairs the signature churro taste with the familiar crunch and texture of a KitKat bar. It features churro-flavoured creme with sugar, mixed between the well-known KitKat wafer. KitKat Churro will be available in standard, king, and snack sizes in US retailers. "We love seeing fans' responses to our limited-edition KitKat flavours – especially one as universally loved as churros," said Alex Herzog, associate KitKat brand manager. She added: "We hope that every bite of the buttery, churro flavour and familiar crispy crunch of our wafers unlocks memories of the delightful experience of enjoying freshly baked churros from the boardwalk stand, amusement park, or the local fair". The latest KitKat Churro bar joins the previous list of limited-edition, seasonal and permanent flavours, such as KitKat Fruity Cereal, KitKat Blueberry Muffin and KitKat Birthday Cake.