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KP Snacks is adding a new flavour to its KP Flavour Kravers range in Sour Cream & Chive. Jenny Blanco Barcia, marketing manager at KP Snacks, said: “At KP Nuts, we are committed to bringing innovation to the category, introducing NPD that is grounded in key category insight”. She added: “The new Sour Cream & Chive Flavour Kravers variant supports retailers by directly filling a gap in the market as previously there were no dairy flavours within the Tasty Nuts category. Our new Sour Cream & Chive is a unique and exciting product which will engage shoppers and boost retailer sales.” KP Flavour Kravers in Sour Cream and Chive will roll out into selected UK stores in mid-February.