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KP Snacks expands McCoy's Epic Eats range

KP Snacks has expanded the McCoy’s Epic Eats product range with two new flavours – McCoy’s Epic Eats Chip Shop Curry Sauce and McCoy’s Epic Eats Bangin’ BBQ. The new products are also non-HFSS, with 45% less salt than the standard potato crisps on average. Amy Heap, marketing manager at KP Snacks said: “The McCoy’s brand is famous for delivering bold flavours on our trademark ridges and we are excited to be expanding our range with the brand new Epic Eats multipacks. The two new launches will drive sales and category growth by engaging shoppers and tempting them to try something new. She added: “With 45% less salt than our core range, the new non-HFSS flavours enable our consumers to make a healthier choice without compromising on the delicious flavour and crunch they expect from the McCoy’s brands.” The flavours will initially launch in multipacks to Tesco and Asda in July, followed by Sainsbury’s in October, at an RRP of £2.25.

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