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Lavazza has launched a new range of organic ready-to-drink (RTD) cold brew coffee cans in the US. The drinks will be available in four flavours, in both dairy and non-dairy options, including: classic cold brew, nitro cold brew, cappuccino cold brew with milk and double shot cold brew with oat milk. The new RTD cold brew coffees are USDA Certified Organic, Rainforest Alliance Certified and contain 100% Arabica coffee. Davide Riboni, CEO of Lavazza US, said: "Premium, organic, ready-to-drink coffee is growing at a rate nearly 39% faster than packaged coffee. This is due in part to younger, American coffee drinkers' preference for cold and iced coffees, which makes this market one of the most dynamic." The range is available for $3.49 at select Lavazza cafes, Amazon, Eataly and other retailers across the country.