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Lenny & Larry's is launching a new product line of breakfast bars in the US, called The Complete Kickstart. The breakfast bars will be available in four flavours, including: blueberry lemon, apple cinnamon, banana chocolate chip and cranberry white chocolate-flavoured chip. Each bar contains 8g of plant-based proteins and probiotics to support the immune system, as well as 14g of whole grains per serving. The Complete Kickstart bars are non-GMO Project verified, vegan, kosher and provide no high-fructose corn syrup, artificial sweeteners or sugar alcohols. "We're thrilled to present a new breakfast option for consumers based on the market's demand for plant-based protein and immunity support," said Lenny & Larry's CEO, Jolie Weber. "Lenny & Larry's continues to be an innovative brand that creates new products based on unmet consumer needs." The Complete Kickstart breakfast bars will be available at Kroger stores from next month.