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FoodBev Media

6 August 2008

Lighter Britvic squash bottle

Lighter Britvic squash bottle

Soft drinks company Britvic has made a new lighter PET bottle for its 1 litre squash bottle.

The new PET bottle is 2 grams lighter which will save an estimated 330 tonnes of plastic a year, equivalent to over 9 million empty bottles, and reduce the energy needed to make the bottles at the Robinsons factory in Norwich by 5%.

Over the past two years Britvic has invested more than £5 million in making changes to its Robinsons brand to reduce the weight of packaging used, saving 1600 tonnes of plastic overall.

Britvic CEO Paul Moody said: “Robinsons has come a long way in reducing its impact on the environment in the last two years but as always we are focused on further packaging reductions as well as energy and water usage reductions across all Britvic brands and at all our manufacturing sites.”

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