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Fox's Burton's Companies (FBC) has expanded its Maryland S'wich range through a new collaboration with Terry's Chocolate, launching Maryland S'wich Terry's Chocolate Orange – the first time Terry's signature chocolate orange flavour has been introduced into the sweet biscuit category.
The launch brings together the UK's number one small cookie brand and the country's leading orange chocolate brand, targeting a combined shopper base of around 15 million consumers.
The new product features Maryland's crunchy chocolate chip cookie sandwich filled with a Terry's Chocolate Orange-flavoured centre made using the brand's signature orange oil, creating a biscuit inspired by the confectionery favourite.
The product is launching as a four-week exclusive across Tesco Group and Booker stores from 15 July before rolling out to major retailers and wholesalers from 12 August. It will also be available in a price-marked pack with a recommended retail price of £1.39 for a 150g pack.
The launch marks the first flavour extension to the Maryland S'wich range since the sandwich biscuit debuted in July 2025. According to FBC, chocolate orange ranks among the top five flavours in the anytime treats category, while consumer taste testing generated an 85% purchase intent, highlighting the flavour's appeal.
Jo Harwood, chief sales and trade marketing officer at Fox's Burton's Companies, said: "By partnering with Terry's, Maryland is once again S'wiching up the biscuit aisle. The collaboration is designed to engage both existing fans and new consumers in the chocolate confectionery category, while creating meaningful opportunities to support category growth and sales performance. The launch is also expected to benefit from the seasonal association and pull that Terry's has around Christmas following its initial launch period."
My-Anh Bosquet, marketing director for Terry's Chocolate UK & Ireland, added: "Terry's is all about finding new ways to bring people joy, and teaming up with the UK's number one small cookie brand is exactly that. Seeing our iconic orange flavour baked into the Maryland S'wich for our first-ever entry into the biscuit aisle is a genuine landmark for Terry's."
The collaboration is Maryland's second high-profile licensed launch of 2026, following its limited-edition Harry Potter Butterbeer-flavoured cookies, reflecting FBC's strategy of driving consumer engagement through brand partnerships and flavour innovation.
The launch also demonstrates the continued blurring of lines between confectionery and biscuits, as manufacturers leverage well-established confectionery brands to create new products that encourage cross-category purchasing and attract loyal brand fans into adjacent categories.
