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Pladis-owned brand McVitie’s has announced the launch of a new range of fruit-flavoured flapjacks that are high in fibre, called Go Ahead FibreJacks. Baked with whole grain oats, Go Ahead FibreJacks is available in two flavours: raspberry and blueberry. Aslı Özen Turhan, chief marketing officer at Pladis UK&I, said: “We’re excited to launch the brand new Go Ahead FibreJacks that have the benefits of being high in fibre and the goodness of whole grain oats, but still taste delicious”. McVitie’s Go Ahead FibreJacks are available at Sainsbury’s stores for an RRP of 65p for a single bar and £1.99 for a four-pack. The new offering is also expected to roll out at Co-op, Asda and Morrisons stores from next month.