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Merchant Gourmet adds new "super grain" to portfolio

UK pulse and grain brand Merchant Gourmet has expanded its portfolio with the launch of a new product: Wholegrain Spelt. According to the brand, Wholegrain Spelt features "an ancient super grain" with higher protein, fibre and nutrients compared to rice or couscous. The new offering is prepared with a hint of olive oil, delivering a rich, nutty flavour and wholesome texture. Richard Peake, managing director at Merchant Gourmet, said: “As a simply cooked product, our Wholegrain Spelt acts as a conduit for flavour, allowing our shoppers the flexibility to experiment and add their own flavours". "Getting protein from non-processed sources where possible – such as spelt, beans and lentils – is so important, and we want to make it as easy as possible, with great tasting products that offer high nutritional value and are ready in no time at all.” Merchant Gourmet’s Wholegrain Spelt is currently available at Sainsbury’s stores for an RRP of £2.00 per 250g pouch.


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