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Molson Coors has unveiled its new alcohol-free beer, Staropramen 0.0, which is set to roll out in 330ml bottles and a multipack format across selected UK retailers this March. The alcohol-free beer maintains a subtly sweet flavour and soft malty-fruity aroma, complemented by its “unique flavour profile” and crisp finish. Kathryn Reynolds, marketing controller of Premium Beers at Molson Coors Beverage Company, said: “The number of alcohol-free occasions is increasing and, while there are more 0.0% options available, we know consumers want zero alcohol lagers to still truly deliver on flavour". She continued: "The expert Staropramen team have perfected a method to offer just that – a full-flavoured Czech pilsner with zero alcohol.”
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