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Sports nutrition brand Moonvalley has partnered with Billerud to launch new paper packaging for its chocolate-dipped protein bars.

Founded in 2012, Billerud is a Swedish pulp and paper manufacturer with headquarters in Solna. Moonvalley is making a transition from using plastic packaging to paper packaging for its raspberry and cocoa chocolate-dipper protein bars. Johan Björkman, Moonvalley CEO, said: "The new packaging material from Billerud is revolutionary for a market that has only had plastic and metal as previous alternatives. As this is barrier paper, it can be sorted in paper recycling and is thus much more sustainable than other packaging in this segment." By using Billerud Recyclable Flow Wrap – a packaging solution based on renewable and recyclable wood fibres sourced from sustainably managed forests – Billerud showcases its commitment to crafting eco-friendly packaging solutions. According to the company, the packaging material facilitates a shift from plastic to paper packaging, leading to decreased CO2 emissions during the production phase. Moonvalley said: "Initial internal calculations indicate that CO2 emissions are reduced by nearly half with Billerud Recyclable Flow Wrap compared to plastic packaging". Radka Peterson, sustainability manager at Billerud, commented: "At Billerud, we develop packaging materials that challenge conventional packaging for a more sustainable future. Therefore, we are particularly pleased to now, together with Moonvalley, develop packaging for their products that reduce the climate impact and the use of plastic." The chocolate-dipped protein bars with the new paper packaging will be available at all 7-Eleven and Pressbyrån stores.