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Makers of HI-CHEW, Morinaga America has announced the launch of FI-BEING. The new product comes in the form of a hard candy with a 39% inclusion of the daily recommended dietary fibre intake. The brand name FI-BEING consists of two keywords that define the product's primary attributes: Fibre and Being. Each serving of FI-BEING includes 11g of dietary fibre, 4g of sugar and contains 0g of sugar alcohol. It's now available in two flavours, passionfruit and elderberry. "At Morinaga America, we constantly strive to provide our consumers with innovative, new products," said Teruhiro Kawabe, president and CEO of Morinaga America. Kawabe added: "We are excited to expand our product line-up and introduce FI-BEING™ to consumers. The hard candy is unique and maintains the true-to-life flavours our products are known for. We are certain that consumers will enjoy this delicious new candy experience."