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My/Mochi has debuted its initial line of new products for 2023 including Cereal and Milk Mochi Ice Cream and Mochi in the Morning. Cereal + Milk Mochi Ice Cream brings together cereal and ice cream, wrapped in chewy mochi dough. The product launches in Walmart in March. Mochi in the Morning, a new line of Smoothies, is set to launch featuring fruit puree wrapped in soft rice mochi dough, providing antioxidants and a good source of vitamins B and C. Chief marketing officer, Brigette Wolf, commented: "My/Mochi has been at the forefront of making mochi accessible, fun and easy for people to experience through its expansive ice cream offering and now we have the runway to do so much more”. Four new flavours will be added to the My/Mochi ice cream portfolio in the second quarter of the year including Ube, Strawberry with Boba and familiar favourites Coffee and Passion Fruit. All My/Mochi products are 100 calories or less, free from gluten, soy and nuts, and contain no GMO or artificial ingredients. The average retail price for a 6-count pack is $6.29.