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MyMochi launches new frozen waffle bites

MyMochi has introduced what it claims to be the "first-ever" frozen waffles made with sweet rice flour, a key ingredient used in traditional mochi. MyMochi Waffle Bites is available in three flavours: original, blueberry and cinnamon. According to the company, the ready-to-eat snacks can be thawed or quickly heated in the microwave, and require no syrup. The sweetened waffle bites are gluten-free and contain no artificial ingredients. "MyMochi has been at the forefront of merging Japanese heritage with snacking culture," said Brigette Wolf, CMO of MyMochi. "MyMochi fans are always looking for more ways to snack on mochi, and using it to put a fun twist on everyday food like waffles enables us to introduce even more people to the unique mochi experience." MyMochi Waffle Bites are currently rolling out in select Harris Teeter, Meijer, Shop Rite and Smart & Final stores for an SRP of between $5.99 - $6.99.

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