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Nestlé Cereals has launched its new KitKat cereal, bringing the taste of the popular chocolate bar to cereal bowls. Just like the KitKat bar, the crispy cereal squares combine wafer with a milk chocolate flavoured coating and is a source of the five vitamins, calcium and iron. Sarah Fordy, head of marketing at Cereal Partners UK & Ireland, said: “We’re delighted to announce the partnership between Nestlé Cereals and KitKat”. She added: “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.” KitKat Cereal will be available at UK retailers from mid-April.