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FoodBev Media
16 December 2008
Nestlé Waters inks major long-term investment deal
* Nestlé Waters has acquired São Paulo-based Santa Bárbara Mineral Springs, and reportedly plans to invest $42m (€32m) over the next five years on the business. This will include the value of the purchase, expansion and improvement of the production and packaging lines. *
The move confirms that Brazil is one of Nestlé’s priority markets, and the belief from the company that it can reap swift rewards from such an investment.
With this new business acquisition, Nestlé Waters will gain significant production capability in São Paulo, Brazil’s most populous state.
With nearly 10% market share in the southeast, Nestlé Waters Brazil believes that it can significantly develop market penetration further in this densely populated area, which represents close to 60% of the total domestic market for bottled water.
The Santa Bárbara brand has a strong presence in the state of São Paulo and is distributed in more than 180 Brazilian cities in plastic cups, small bottles and 20-litre bottles.
Across Brazil, Nestlé Waters markets the brands Nestlé Aquarel, Petrópolis, São Lourenço, Perrier, S Pellegrino and Acqua Panna, with the first three produced locally and the latter three imported.