The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
FoodBev Media
27 March 2023
New Kellogg’s Crunchy Nut Barista Edition cereal
Kellogg’s Crunchy Nut Granola is launching a new Barista Edition with a chocolate mocha flavour. The latest addition to Kellogg’s granola range is infused with an aromatic coffee flavour, with Crunchy Nut's classic milk chocolate curls and sliced almonds. It is naturally high in fibre with no artificial colours or flavours. Rui Frias, senior brand activation manager, Kellogg’s UKI, said: “We know coffee is one of the UK’s favourite morning drinks, so it seemed like the right next step for us to look into how we could combine the crunch of our Granola with the delicious flavour of coffee. He continued: “We’re proud of our tasty new Barista Edition and delighted to welcome it to the Crunchy Nut Granola range with the launch of our Chocolate Mocha Flavour. We are sure this will be a breakfast staple across the UK that coffee lovers won’t be able to resist.” The latest addition to the range follows Kellogg’s launch of Salted Caramel-flavoured Crunchy Nut cereal in December. The company also expanded its non-HFSS Coco Pops range with the launch of Coco Pops Chocos in January, and In February unveiled a new Honey variety of its Rice Krispies Multigrain shapes cereal. Kellogg’s Crunchy Nut Granola’s new Barista Edition is available in major UK retailers for an RRP of £2.99.