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FoodBev Media
7 December 2023
Nissin Foods launches second chilli-infused noodles brand
Nissin Foods USA, creator of brands Cup Noodles and Top Ramen, has launched Hot & Spicy Fire Wok packets. The packets come in two flavours: Torched Teriyaki Chicken and Screamin' Sichuan Beef and feature a square ramen pack containing spicy noodles which are infused with chilli flakes inside the noodle. These new flavours are the second brand released by Nissin to feature chilli-infused noodles after the company launched the Geki brand in September Priscila Stanton, senior vice president, marketing for Nissin Foods USA, said: "By offering Hot & Spicy Fire Wok in an elevated format with chilli-infused noodles, we're hoping to inspire more at-home chefs to find unique ways to bring the heat into their own kitchens." Nissin has also agreed to donate a portion of the profits – up to $75,000 – from the Walmart sales of Hot & Spicy Fire Wok packets to the charity Feeding America. Hot & Spicy Fire Wok is now available at Walmart locations nationwide and online.