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Nutrifood and Australia’s ViPlus Dairy have introduced GippsNature Organic A2, the first product under their new international joint venture, ViPlus Nutritional Australia, marking a major milestone in the companies’ long-term partnership and sets the foundation for an ambitious global expansion strategy.

GippsNature Organic A2 is formulated using Australian Certified Organic (ACO) A2 protein milk sourced from free-grazing herds in Gippsland, one of Australia’s most renowned dairy regions. The product combines clean-label, nature-focused ingredients with tailored nutritional science designed for Vietnamese families. It is the first offering in a planned portfolio of premium milk formulas and specialised nutrition products covering all life stages.

The joint venture aims to exceed $33 million in revenue by 2026, scaling to $130 million by 2028 as it expands into Southeast Asian and key Middle Eastern markets.

ViPlus Nutritional Australia was formed in May of this year with an initial investment of more than $3 million, with Nutrifood holding a 70% stake. Nutrifood has invested an additional $230 million to expand its dairy farms and manufacturing infrastructure in Gia Lai, Vietnam.

The launch coincides with a visit to Nutrifood by Danny Pearson MP, Victoria’s minister for finance. Economic growth and jobs. He said: “The joint venture and the launch of GippsNature reflect the spirit of connection and co-development between our countries.”

GippsNature Organic A2 is now available in Vietnam. The joint venture is preparing for broader international rollout and continued innovation, as it positions GippsNature as a global premium nutrition brand.