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On The Rocks adds Strawberry Daiquiri to cocktail portfolio

Beam Suntory has added a new expression to its premium pre-mixed cocktail brand On The Rocks: Strawberry Daiquiri. On The Rocks offers a modern twist on the cocktail drink Strawberry Daiquiri, "blending premium ingredients for a refined cocktail experience ready-to-drink," said the company. Strawberry Daiquiri features a mix of strawberry, tart lime and Cruzan Rum to provide a "balanced" and "vibrant result". Krista Kiisk, marketing director of On The Rocks at Beam Suntory, said: "On The Rocks is a leader in the premium-plus bottled cocktail segment because of the dynamic and upscale drink experiences we have brought to consumers. The launch of our Strawberry Daiquiri builds on our success with the Classic Daiquiri Cocktail, further showcasing our commitment to taste, complexity and the craftsmanship you would find at an elevated cocktail bar, in a convenient RTD bottle." On The Rocks' Strawberry Daiquiri is available in 750ml, 375ml and 200ml PET bottles at 20% ABV nationwide.

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