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8 August 2023

Original Donut Shop and General Mills collaborate on Cinnamon Toast Crunch K-Cup pods

Original Donut Shop and General Mills collaborate on Cinnamon Toast Crunch K-Cup pods

Keurig Dr Pepper-owned brand The Original Donut Shop has teamed up with General Mills to launch new Cinnamon Toast Crunch-flavoured K-Cup pods. The ready-to-brew K-Cup contain the flavours of cinnamon sugar, the traditional coffee from the Original Donut Shop and the taste of Cinnamon Toast Crunch cereal. The cinnamon latte beverage is made with coffee, sweetener and real dairy. Becky Opdyke, senior vice president, coffee marketing at Keurig Dr Pepper, said: "At the heart of our brand lies the passion for inspiring consumers to discover uniquely delicious coffees, and The Original Donut Shop Coffee Cinnamon Toast Crunch One Step Latte perfectly exemplifies our commitment to innovation with mood-boosting treats. We are thrilled to collaborate with a brand as iconic as Cinnamon Toast Crunch and further offer coffee enthusiasts a new way to experience the cereal's beloved flavours like never before." Mindy Murray, brand experience director at General Mills Cereal, commented: "We're always looking for new ways to bring the epic flavour of Cinnamon Toast Crunch to fans, and given the love we see for the Cinnamilk at the end of a bowl of cereal, a latte pairing with the ease of a K-Cup pod was a natural fit". The Original Donut Shop Cinnamon Toast Crunch One Step Latte K-Cup pod is available for purchase exclusively at Walmart through March 2024, and will be released to additional major retailers nationwide in Spring 2024.

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