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7 December 2023

Pepperidge Farm expands Goldfish line-up with potato-based snacks

Pepperidge Farm expands Goldfish line-up with potato-based snacks

Pepperidge Farm, a division of Campbell, has expanded its Goldfish range with the introduction of baked potato chip-inspired snacks, Goldfish Crisps. Goldfish Crisps are baked snacks that are light, airy and bite-sized, featuring a "slightly bigger format" than traditional Goldfish crackers. The crisps will be available in three flavours: sour cream & onion, cheddar and salt & vinegar. Janda Lukin, SVP and chief marketing officer of Campbell’s Snacks, said: “Goldfish Crisps are the newest addition to the Goldfish family...With Crisps, we are combining the crave-able qualities of chips with the iconic shape and always-baked deliciousness of Goldfish for a brand-new, irresistible and flavourful snack.” Goldfish Crisps will roll out to retailers nationwide in January for an SRP of $4.79 per 177g bags.

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