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20 October 2023

Pepperidge Farm unveils limited-edition snacks

Pepperidge Farm unveils limited-edition snacks

Campbell Soup Company, through its Pepperidge Farm subsidiary, is introducing two new snacks ahead of the holiday season. Goldfish Elf Maple Syrup-flavoured graham crackers are available in partnership with Warner Bros. Discovery Global Consumer Products. The graham crackers feature shapes inspired by the Buddy character in the movie Elf. It includes flavours of sweet brown sugar and butter and the taste of caramel and vanilla. In addition, Pepperidge is offering – what the company says is the "first time ever" – a seasonal flavour under its Chessmen cookies brand, Holiday Nog. Holiday Nog is described as a "modern take" on the traditional seasonal drink, eggnog. It has "rich, creamy and spicy warm" flavours combined with the buttery taste of Chessmen cookie. Starting from 1 November, the graham crackers will be available nationwide for an SRP of $3.69 per 6.1oz bag. Meanwhile, Chessmen's Holiday Nog flavour will roll out from this month at major grocery stores.

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