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Amplify Snack Brands-owned Pirate's Booty has introduced a new puffed rice and corn-crunchy snack made with white cheddar cheese. Designed for children, Pirate's Booty Crunch Attack! is made with real and simple ingredients. Mark Chu, senior director of marketing at Amplify Snack Brands, said: "We spent years researching and talking to kids and parents about what they want from a snack. That's why we are thrilled to offer a product that satisfies kids' requests for crunch as they get older and parents' requests for a better-for-you option that tastes great and kids love." He continued: "We know many grown-up snackers who also love our Aged White Cheddar Rice and Corn Puffs and can't wait for Pirate's Booty fans of all ages to try this bold, crunchy take on the classic". Pirate's Booty Crunch Attack! is available at retailers for an SRP of $7.49 per 8oz bag.