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Popchips enters popcorn category with non-HFSS range

KP Snacks has unveiled a new range of better-for-you popcorn under its Popchips brand. The non-HFSS popcorn will roll out in two flavours: salted and sweet & salty. According to the company, Popchips popcorn aims to attract new consumers within the popcorn category, with a particular focus on adults. Alex Callender, Popchips brand manager, said: “We are really excited to be expanding the Popchips portfolio and to be moving into a new snacking category with the brand. Over the last few years, we have seen great momentum behind Popchips.” Popchips popcorn is initially launching in a sharing bag format for an RRP of £2.


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