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Premier Foods' Oxo launches two new marinade sauce flavours

Premier Foods has expanded its range of Oxo marinades with the launch of two flavours: Jamaican Jerk and Chinese 5 Spice. The new variants will join the brand's existing line-up, which includes: Smoky BBQ, Honey Glazed, Sticky Teriyaki and Sweet & Tangy. Helen Touchais, marketing director for flavourings & seasonings at Premier Foods, said: “With shoppers more confident in the kitchen and willing to experiment with new dishes, cuisines and products, the Oxo marinades range is the ideal solution to add flavour quickly and easily to a wide range of meat or vegetable-based dishes". She added: “Known to deliver high-quality, bold and tasty flavours that can be enjoyed by the whole family, Oxo's broad appeal is expected to attract new shoppers to the marinades segment within the table sauces fixture. With our brand-new flavours building on the popularity of the range to date, our extension will support retailers in gaining further growth in the category.” The new flavours are currently available at Asda stores for £2.75.


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