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Kavli Group-owned dairy brand Primula has added a new limited-edition cheddar and chorizo flavour to its squeezy cheese range. Now available at Iceland stores across the UK for £1.85, the NPD has launched in celebration of the brand’s 100th anniversary. It follows the results of a consumer survey on desired flavour combinations, with respondents voting for cheddar and chorizo as a ‘highly desirable’ flavour. Real chorizo pieces are blended with creamy cheddar cheese, aiming to satisfy consumers who seek to add flavour to dishes without unnecessary hassle or cost. The product offers a source of protein and calcium, described by the brand as a ‘compelling choice’ for retailers looking to expand their dairy range thanks to its ‘health-conscious attributes’ and flavoursome ingredients. Lisa Thornton, head of marketing at Kavli, said: “Cheese & Chorizo is a testament to our commitment to excellence in finding the very best taste combinations, driven by consumer appeal, as well as our passion for delivering cheesy goodness”.