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Kavli Group-owned brand Primula has introduced a new addition to its squeezy, spreadable cheese range: Signature blend mature cheddar cheese. The latest offering is known for its "intense and creamy" taste profile due to the use of British mature cheddar cheese, and is said to be "the brand's cheesiest recipe yet". Primula's signature blend mature cheddar cheese is high in protein and calcium, as well as gluten-free. The new flavour is also suitable for vegetarians.

Gareth Watson, brand communications manager at Primula, commented: “Designed for everyday use, our new flavour adds a touch of luxury to the customer’s daily meals and snacks, capable of elevating breakfast, lunch and dinner meals with a delicious cheese spread”. Signature blend mature cheddar cheese is available at Sainsbury's stores for £1.85.