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Kellogg's has expanded its Pringles portfolio with a new range of spicy flavours, called Hot.
Pringles Hot is available in five variants: Mexican chilli & lime, flamin’ cheese, smokin’ BBQ ribs, kickin’ sour cream, and sweet chilli. Each flavour offers a different level of heat intensity. From the milder kickin' sour cream and sweet chilli flavours to the spicier end of the scale with the flamin’ cheese flavour. The new range is replacing Pringles Sizzl’N, which launched in 2021. Pringles Hot offers four flavours compliant with HFSS regulations, with the exception of sweet chilli. Beth Johnson, Kellogg’s UK&I senior activation brand manager, said: “We know our shoppers love spicy flavours, as we saw with our Sizzl’N range. Pringles Hot is the next evolution and allows retailers to capitalise on the demand for more spicy offerings.’’ Pringles Hot is available at across major UK retailers for an RRP of £2.25 per 160g tube.