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The European Association of Carton and Cartonboard manufacturers, Pro Carton, has joined the #Greensource initiative as a co-leader of the campaign. 

#Greensource was established in 2020 as part of a Europe-wide effort to educate and inform on how the forest-fibre packaging industry can successfully reach its 2050 climate neutrality target. 

The campaign was set up by the Confederation of European Paper Industries (Cepi) and the European Pulp Industry Sector Association (EPIS). As co-leader, Pro Carton will bring a new perspective to the industry and its value chain. 

Three key pillars of the #Greensource initiative will showcase the industry's climate ambitions. These include: renewable materials; responsible industry; and climate-friendly products. 

These pillars will support the campaign to foster a truly circular approach, from forest to packaging.  

“Joining #Greensource was an obvious choice for Pro Carton. The campaign’s core message aligns perfectly with ours by focusing on the sustainability and circularity of the fibre-based industry as a whole...and renewable, recyclable and biodegradable packaging is an essential part of that value-chain," said the company's general manager, Tony Hitchin.

"We are delighted to be supporting this initiative as it gives a common voice to all the forest-based products industry,” he continued.  

Looking towards 2021 and beyond, Jori Ringman, director-general of Cepi said: “Our objective through #Greensource is to share information and raise awareness around the power and potential of the forest-fibre industry and how it can contribute to reaching Europe’s climate goals".

"As a forest-based industry, we save 806 million tons of CO2 per year while our products are sourced, manufactured and recycled in Europe with European technology. We are incredibly proud that #Greensource has already reached 2 million online impressions in 2020, and are confident there will be much more in the year to come!

"This is why we are also very excited to welcome Pro Carton as they will no doubt contribute to our educational effort bringing more emphasis on consumers," Ringman added.