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Proper and KFC partner to launch new popcorn product

Proper Snacks has teamed up with KFC to launch a new limited-edition popcorn product. The offering – called Popcorn Chicken Popcorn – combines KFC's popcorn chicken with Proper Snacks’ butterfly popcorn. It is said to bring together KFC’s famous blend of herbs and spices. Popcorn Chicken Popcorn is vegan, gluten-free and HFSS-compliant, containing 90 calories per serving. It is also made using all-natural seasonings and has no palm oil. Proper Snacks founder Cassandra Stavrou said: “This is a huge moment for Proper Snacks. Our take on the finger-lickin' classic brings a little extra seasoning to your go-to snack. Two culturally relevant brands have collided to bring the world’s favourite popcorn chicken to fans in a fun, creative way. And in partnering with a global leader with KFC, it means even more people will try and enjoy our banging new flavour.” KFC’s innovation director, Kate Wall, added: “We pride ourselves on doing the unexpected, which is why we’re so excited to be partnering with Proper Snacks. This partnership is about combining two iconic products to bring the world Popcorn Chicken… Popcorn, so that people can enjoy our distinctive taste in new ways.” Popcorn Chicken Popcorn will launch in Co-op stores on 23 August 2023, followed by Tesco, Sainsbury’s and Asda in the following weeks.

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