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FoodBev Media

FoodBev Media

26 September 2023

Pukka adds three new pies to portfolio

Pukka adds three new pies to portfolio

UK pie brand Pukka has introduced three new products to its portfolio, comprising a mixture of classic combinations and fusion flavours. The new limited edition Doner Kebab Pie follows the brand’s duo of takeaway-inspired limited edition products – Pepperoni Pizza Pie and Chip Shop Chicken Curry Pie. Also joining its individual pie portfolio is a brand new Cheese & Bacon Pie, while an expansion of Pukka’s ‘Just For Two’ sharing range includes a new Chicken & Chorizo Just For Two recipe. Pukka said its new recipes were carefully curated to pique the interest of a range of consumers, driving high levels of incremental sales for retailers in the process. Managing director, Isaac Fisher, said: “There are 67 million people in the UK, all with different palates, and our mission is to drive excitement with great tasting new recipes so that there is a Pukka for everyone. And at the same time, we’ve identified an opportunity to drive a higher frequency of purchase amongst existing Pukka fans by providing even more flavours that we know they’ll love.” The Doner Kebab Pie (RRP £1.99, 218g) is available now in Morrisons and will roll out into Tesco and Asda next month. The Cheese, Bacon &Potato Pie (RRP £1.99, 213g) and Chicken & Chorizo Just For Two Pie (RRP £3.49, 539g) are available in Sainsbury’s and will launch into further retail over the coming months.

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