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Pukka adds three new pies to portfolio

UK pie brand Pukka has introduced three new products to its portfolio, comprising a mixture of classic combinations and fusion flavours. The new limited edition Doner Kebab Pie follows the brand’s duo of takeaway-inspired limited edition products – Pepperoni Pizza Pie and Chip Shop Chicken Curry Pie. Also joining its individual pie portfolio is a brand new Cheese & Bacon Pie, while an expansion of Pukka’s ‘Just For Two’ sharing range includes a new Chicken & Chorizo Just For Two recipe. Pukka said its new recipes were carefully curated to pique the interest of a range of consumers, driving high levels of incremental sales for retailers in the process. Managing director, Isaac Fisher, said: “There are 67 million people in the UK, all with different palates, and our mission is to drive excitement with great tasting new recipes so that there is a Pukka for everyone. And at the same time, we’ve identified an opportunity to drive a higher frequency of purchase amongst existing Pukka fans by providing even more flavours that we know they’ll love.” The Doner Kebab Pie (RRP £1.99, 218g) is available now in Morrisons and will roll out into Tesco and Asda next month. The Cheese, Bacon &Potato Pie (RRP £1.99, 213g) and Chicken & Chorizo Just For Two Pie (RRP £3.49, 539g) are available in Sainsbury’s and will launch into further retail over the coming months.

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