The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry
Rebbl, a producer of organic plant-based functional beverages, has announced the launch of Smoothie Starter, a multi-serve line created for convenience and functional nourishment. Smoothie Starter allows for quick, nutrient-dense smoothies. Consumers can add ice, fruit or greens to blend a protein-packed, gut-health-supporting smoothie. Available in coconut milk and oat milk varieties, Smoothie Starter provides 20g of plant-based protein and includes postbiotics to support gut health. Andy Fathollahi, CEO of Systm Foods, Rebbl's parent company, said: "The launch of Smoothie Starter marks a significant milestone in our product portfolio; we're proud to introduce this one-of-a-kind offering for smoothies that is unmatched in the current market. We've eliminated the guesswork from smoothie prep and are offering consumers a quality, convenient foundation to enhance their morning ritual at an unrivalled value." He added: "By simplifying and upgrading the smoothie-making process with unparalleled nutritional benefits, Rebbl empowers consumers to take control of their mornings and fuel their bodies with the goodness they deserve". Smoothie Starter is available at Target and Sprouts stores for $9.99.